Everyone is really doing this. GAAP allows for this. Making value out of hot air. Generating paper profits through re-valuation of assets, especially intangible assets or where there is no mark-to-market.

Softbank had been a little bit more creative then usual (arranging large loans to founders to lead another round of financing) I must admit.

At some point the music stops and then you have a quarter or two of really funny quarterly reports where everyone is taking all skeletons in the closet and repricing them down "due to unpredictable external factors like recession in Botswana or extreme solar activity". And then the game continues.