When you have traveled to the DPRK despite warnings of the Department of State, visiting the US is not the best decision to take.
from what I could gather from the complaint and his social media (https://twitter.com/virgilgr/status/1161217917427470337), he just never tried to hide it.
And once I got past border patrol and saw all of the items coming out with the luggage (car parts, toilet seats, televisions, a grill, etc.) it was clear that this system allowed the wealthier families to avoid most of the inconveniences of the US embargo.