Having just read the top article on AirBnB, the first tip I see is this:

> Oh, calling me by my first name!

> That's a good way to make Airbnb feel friendlier than other hotel booking apps.

Good GOD. Am I just too cynical or are people really fooled into committing rapport to a corporation based on such low-effort implementations?

If anything I like applications less when they pretend to have a soul. Give me a tool and I'll respect you more for getting the BS out of the way.