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Tracking and targeting are just two possible reasons why people dislike ads. Invasiveness is another one - think popups, popunders, layers, interstitials, pre-/postrolls etc.

So even if they don't do "tracking", injecting ads surely isn't something the average user "signed up for" when downloading the browser.

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Sure, I totally agree. Doesn't change that that's the business Cliqz is trying to build. They're promising to be better on the privacy front than other ad-based products (we'll see how they actually do, I'm somewhat skeptical), not to be "distraction-free" or "non-targeted". That might not be the product you, I or many other people want.

Hey, I work at Cliqz. As mentioned in another thread; we have an advertising model, but it does not rely on any personal data. We have also experimented with paid products and we would love for it to be a viable option. Unfortunately, experience suggests that very few people are willing to pay (we would love to be wrong and will keep considering this possibility). So we are exploring many options; what they all have in common though is privacy by design. We do not, and do not want to collect personal data.

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