Source: https://blog.jessfraz.com/post/born-in-a-garage/

In the same post, the author writes: "If you want to read more about some of the deep technical problems we will be solving check out my ACM Queue articles" followed by some links. The first, on open-source firmware, even appears to be freely available: https://queue.acm.org/detail.cfm?id=3349301

So that may help get the necessary context for this company launch.