Given the players here (Brian and Steve are both from Joyent) and what little I can deduce from the marketing fluff on their website, this seems like they're just trying to build a hardware stack to go with something like Joyent's (most awesome) Triton:

https://github.com/joyent/triton

Triton is/was the betamax of on-prem cloud orchestration. It is better tech in the beginning than Kubernetes, but then lost due to the stigma associated with Joyent/Solaris. Kind of a shame as it is really good tech.

A bit more non-technical overview: https://www.joyent.com/triton/compute