Indeed, the idea is to use each day until Christmas to unveil a new post about search, privacy and security. Today is about opening a discussion about data collection practices. It's often presented as a "all or nothing" (more often than not it's "nothing"). But data is needed to create independent and viable alternatives to the giants so maybe there is a middle ground if it's done with privacy at heart from the ground up.

Edit: For those curious about the details, we've started a new page where we gather research, talks and blog posts from the past about these topics: https://0x65.dev/pages/dissemination-cliqz.html