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"Facebook has chosen to give the content out for free".

No, it's not free. Facebook makes money off data from its users.

The "free" in this case is the fact that they have not charged any fee to obtain the data.

Let me paraphrase your statement then

""Facebook has chosen to give the content out for free BY SERVING ADS".

And the user is in no way obligated to look at the ads. If I start a business giving away things for free expecting the users to pay me back later but in no way requiring them to and it doesn't work out then thats just a bad business model.

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