Scary scenario: Lets say Apple and MS get to 50% share each on desktops/laptops. Won't that mean they could do whatever abuse they want to without scrutiny just because none of them is a monopoly?

>But you can’t say it’s surprising that the rules are evolving toward more money for Apple while improving the experience for users — that’s win-win from Apple’s perspective.

How is it an improvement to be unable to read the books you've already bought or movies you have already rented on the iDevices?

Even Microsoft didn't pull such shit for Netflix on the Xbox 360. And the consoles are subsidized for a big loss which was to be made up by purchases by the customers.

Apple makes a profit on every iDevice sold, every iApp sold, through iAds and on the $99/year developer fee. No wonder they're literally swimming in cash but still pull such new shit for even more control and money. If Microsoft did something like this with Windows, they would have more money than what the US has in circulation, which is probably where Apple is heading.

At some point the industry is going to tell Apple to get lost and stop supporting the iDevices which is going to hurt Apple, which coupled with Android's rise might push Apple into a niche like on the desktop.