> The problem is that it wasn't wrong, and nothing has changed.

It's certainly not wrong, but something has changed. OkCupid now reports to match.com, which is among the largest paid dating sites in the world.

edit I don't know the specifics, but IAC owns Match.com, and also OkCupid, but does that mean that Match.com oversees OkCupid? My statement above might be wrong on that alone.