I have never understood "completing the square". I mean, I get why and how it works, but it's completely unintuitive to me, or why you'd do it that way.
I think it is a historical hangover. It makes more sense viewed geometrically, and the technique is attributed to the same al-Khwarizmi for whom algorithms are named. But it's less intuitive as part of algebra, and we focus a lot more on algebra today than in the medieval times, when geometry ruled.