I wish Firefox tech was easier to integrate into other browsers, so that we could have a more balanced ecosystem.
[1]: https://www.cnet.com/news/braves-privacy-focused-ads-to-spre...
I believe if you care to do some research, you'll see that the Brave team has put in the work to be taken seriously.
I get why people are skeptical, especially in this day and age. But the concept for Brave and disrupting the surveillance capitalism known as ad tech goes back to 2013; Brave is not a johnny-come-lately thing[1].
This was started by Brendan Eich, the same guy who created JavaScipt and who started Mozilla which gave us Firefox; it's not like he's someone who doesn't understand how this stuff works.
[1]: https://basicattentiontoken.org/the-road-to-brave-one-dot-ze...
Brave is worth a try.
I'm not paid for this (and there is no 'conflict of interest').
This is likely a large part of why they are losing, I remember showing people how it was possible to create a web browser with a couple clicks and a line or three of code using the IE activeX component in delphi around ~2000. Back then it was possible to do similar things with KHTML.
So instead of a nicely structured project its got layers of crap, even in the build system where you have to dig through python wrappers around automake, etc just to figure out simple things where some options are in one place and others are in another depending on whether they bothered to convert one part of the project or not.
it might be that some people are excited that somebody is trying something different on the web
In fact, more often than not the issue is that Brave is blocking too much and breaks some sites. Ironically, this includes the identity verification service (Netverify) used by their wallet partner (Uphold).
Switching to a privacy-centric browser and seeing more ads was unexpected for myself and I would guess other as well.
I'm also not sure I would qualify Brave's ad blocking as "partial". It blocks all 3rd party ads and tracking by default, AFAIK. But it's not as opinionated about 1st party as some other plugins are (presumably to avoid false positives).