Haven't they learned from General Magic [1]?
>“Magic's just science that we don't understand yet.” [2]
If you call your company magic then the product most likely is not just at the brink of your understanding but so far out that it is impossible to close the gap by hard work alone.
Steve Jobs mentioned in a very early interview somewhere that he wants to build a computer for everybody. He waited years and decades patiently until every duck was in line and he could launch the iPhone.
This thought doesn't lead to a meaningful point. I am just wondering why he and Apple (e.g. the A7[3]) got the timing right several times but many others push too soon or wait too long.
[1] https://en.wikipedia.org/wiki/General_Magic
[2] https://www.goodreads.com/quotes/547452-magic-s-just-science...