I was a little surprised to find it is a closed EdTech commercial product and not open source. The whole thing feels more like a Hackaday project than a product offering. It is the kind of idea that when you look at it, you instantly get how it is built and can see how you could assemble one yourself given a week or so of time to tinker with a 3d printer, a Raspberry Pi, and another $10 to $20 of electronics, and make your own decisions over how much to focus on audio vs. putting a touchscreen on it as well. There just is not that much to it. And to have no real way of engaging other than as a big name museum they want to partner with, it is off-putting and discouraging -- this thing could have some real legs if it was open source. As it is now, it feels like they are artificially constraining the growth and application opportunities by holding the thing close to their vest. Good luck to them I guess, but it seems like a mismatch.
Yes, yes, "execution is everything" and ideas are a dime a dozen, and if it is so easy to build why haven't I made one yet? All good points.