Very interesting. This makes a lot of sense to me because that's probably how we would end up using it (we have an in house equivalent called, jokingly, Boiled Parsnip) that it visible on two monitors in the office.
The thing I find restrictive is that sometimes you'd want people to be able to access it to get status information while on the road or at home etc.
Have you thought about a 'simultaneous users' model. I could imagine paying for something like that where I know I've got say three monitors set up (two here in London, one in California) and then I could allow up to three other people to log in temporarily if they needed to.