Businesses will shovel loads of money into SaaS and cloud hosting without blinking, but support a programming tool? Never! Another hundred Office users and 50 more AWS VMs? No problem.
People will spend $10 on a coffee but would never spend $5 to support a project that saves them hundreds or thousands of hours of work. They'll spend $15/month to host a site, but would never pay for the software that runs it even though that took far more effort than racking up some servers.
No wonder everything is surveillanceware and mega-corp silos. We get what we pay for, or rather we don't get what we won't pay for... like independent software.