And the submitter is the CEO as it seems.
"user: gafferongames
created: November 26, 2014
karma: 173
about: Founder and CEO, Network Next."
"user: gafferongames
created: November 26, 2014
karma: 173
about: Founder and CEO, Network Next."
The user name posting this could be 'NetworkNext' or a brief disclosure could be in the original post -- either of these would provide some transparency. With transparency there would be fewer clicks on the link but greater trust in the content.