So there are 2 groups of people.
1. registrants (people having babies) - branding here is important and the name could bite me. Let me know if you have any suggestions for other names.
2. people buying the registrant gifts - BabyList doesn't even have search which is a default wishlist/registry feature. I think giving someone a pretty url slug and letting them email it/share it/link to it, is not going to be a problem.