Auto-register people. Circle back with people after 6 months and find out how they would have registered differently. Develop some profiles, identify the popular products, and you can allow expecting mothers to auto-register with the recommended items.

And buy yourself some kid-o-potamus swaddles. We never would have picked that out but someone gave us one and that was a life saver the first 6 weeks or so. Never would have though being all straight jacketed was the preferred way for babies to sleep...