As much as I disagree with apple's BS pricing, this take on the fundamental definition of market and customer is even less true. They literally didn't expect and count price sensitive buyers as their target customers, so no, you are not the market.

However, I agree with you that their business acumen is lacking, pricing at 25-50% over their best quality competitor would have vastly expanded the market, and their bottom line. But someone is advising them to be the Hermes/Versace of computers and somehow making business sense to decision makers, so this is what we get.