Edit to add quote in context:
> West Yorkshire Fire and Rescue Service said the cause of the "dramatic" incident was "excessive" air freshener use.
Edit to add quote in context:
> West Yorkshire Fire and Rescue Service said the cause of the "dramatic" incident was "excessive" air freshener use.
Regarding your edit: yes, they use scare quotes in the article text as well as the headline. It's stupid.
Regarding my outlook towards the news, nothing could be further from the truth.
> To me, this headline says, "here's how this incident is officially described, not just some stuff we're making up to be dramatic - please read the article to get the details, because the terminology is not necessarily objective."
That's part of the problem with scare quotes. You're not trusting the reader. (in this case, the reader should be trusted to know that "blows up" and "excessive" are, well, as I described them above. One would hope they also trust you to not make stuff up, but if not, you're not going to fix that with some quotes.)