Go back 5-10 years ago the the Macbook Air (not the original form ~2008 but the second one from 2010-2011) was an awesome piece of hardware. I mean it still had soldered RAM (I think?) and lacked upgradeability but it was cheap and good.
Apple's current leadership didn't like this so we end up with useless features like the Touch Bar, which exist for one reason and one reason only: to drive up the ASP (average selling price) of Macbooks.
The same thing has happened to iPhones. The last iPhone I bought was the 6S 4 years ago and I think it was $649? Expensive but not ridiculously so. Like paying that every 3 years wasn't terrible.
But now? The 11 Pro is >$1000. WTF?
And these things keep getting worse as they add features no one wants or needs to drive up the ASP (eg Force Touch).
Oh and current iPhones use FaceID which is terrible. The false negative rate is really high and having no home button actually sucks. For example, you used to get to the home screen by pressing it. Now you need to swipe up. But which direction you have to swipe up from depends on the orientation of the app you're using. That may not be obvious. It sucks.
But I don't want to pay $1000+ for a phone with a battery that noticeably degrades in 2-3 years. To hell with that.
I'd be tempted to buy the iPhone 8 (the last one with Touch ID) but for a now 2 year old model the price is unjustifiably high as they want to drive you to buy the 11 or at least the XR.