> Returns are the absolute worst - every experience I've had is at least a 10+ minute wait.
> The shopping (and return) experience at Amazon is so far superior
I don't get it.
An Amazon return process will also take me 5-10 minutes to complete online, and then it requires me to have a printer and packaging on-hand to ship the item back to Amazon. Then to get a replacement I need to wait multiple days for both the return to process, and the replacement to ship.
I live in a suburban area, so for a physical store I drive 15-20 minutes, wait 10 minutes for the return to process, and then get in my car with the replacement and drive back home. I can get the entire thing done in less than an hour. I don't need to print anything, I don't need to box anything up. I can go from noticing a part is defective to having a replacement in my hand in an hour.
You seem to be optimizing for different metrics than me, or you live way farther from most physical stores than I do.
It's annoying to type in a pin, I guess, but I'm happy to take that ~15 second loss if it means I can save 2 days of waiting for a package to arrive.