https://blog.bolt.io/wp-content/uploads/2019/10/DSC02786-102...
https://blog.bolt.io/wp-content/uploads/2019/10/DSC02791.jpg
https://blog.bolt.io/wp-content/uploads/2019/10/DSC02786-102...
https://blog.bolt.io/wp-content/uploads/2019/10/DSC02791.jpg
But come to think of it, why is the PCB silk-screened in the first place? I don't think such a cheap board will ever get serviced by the manufacturer, and slikscreening is cheap but not free.
My guess is that it is "just in case". If something goes wrong, the silkscreen is there so that things can be fixed by an assembly line worker. And they identified incorrect antenna dimensions as a potential problem and left a ruler there. Turned out everything worked fine and the ruler wasn't necessary.
It's probably related to tuning but on a production board? Normally if you need it as part of your production process it would just be part of the tuning tool itself.
But honestly I cannot see how it would be used in production since the antenna length is determined by that point.