So the sellers in this case don't even get a cut of the $119/yr Prime fees?
If that's the case why would the sellers even offer Prime shipping? Why not offer free 2-day shipping to everyone, including those who aren't Prime members as well?
If that's the case why would the sellers even offer Prime shipping? Why not offer free 2-day shipping to everyone, including those who aren't Prime members as well?
Seller fulfilled prime is a program that could be quite lucrative for sellers who qualify.
That isn't mentioned in the linked Amazon information so my guess is no.
> [...] why would the sellers even offer Prime shipping? Why not offer free 2-day shipping to everyone[...]
FTA: "Your products listed with Seller Fulfilled Prime have increased chances to win the Buy Box. Winning the Buy Box means that when customers click on “Add to Basket”, their default option is to buy the product from you."
Also mentions that SFP is really for special case products. The called out reasons include:
- High-value items
- Products with seasonal or unpredictable demand
- Items with variations
- Slow-moving goods
- Inventory that requires special handling or preparation
If you are seller fulfilled prime, then you are not paying Amazon for fulfillment. Just the 15% cut they take and then you pay to ship it yourself.
It works out better for you if you have the scale to get cheaper rates than fba gives you (which include storage fees, freight to get the item to a warehouse, etc.)
That's where my question comes from.
If you're seller fulfilled prime, you're eating the cost of 2-day free shipping without a cut of the $119/yr prime membership fee. Then why would you offer 2-day free shipping only to prime members? It doesn't make sense. Why not offer 2-day free shipping to everyone including those who are not prime members?