Yeah, he was hunting for a word and "engineer" wasn't quite spot on.
Look, Steve Jobs was an integrator. He integrated people. He got the record companies integrated with computers. He got detail-focused engineers working with lateral-thinking designers. He was an asshole with little patience for idiots, and was hard to work with. He paid attention when customers said something sucked and got the right people involved.
I think Tim Cook is just over his head a little. And a new generation (or generations) of apple employees has taken over and lessons learned have been forgotten again.
I don't know, the mac pro is ridiculously expensive. I think the $400 wheels and almost $1000 for a monitor stand is just stupid marketing. It says that people should blindly pay what we ask instead of considering value.
Personally, I wish they would bring the value back. When they switched to intel, all of a sudden they were the best mac on the planet and the best pc on the planet too. They were competing.
Now it's just different.