Keep in mind what this tool replaces. Sure, most obviously, this tool might "be" a debugger, but if by using it you suddenly don't need separate static analysis/reverse-engineering tools in your debugging workflow, then it's in competition with those tools, too. Imagine everything you'd have to buy+install in order to get the same effect as this tool, and then charge more than that (because probably there's at least a few use-cases where, without this exact tool, you just can't do it at all.)