"Discomfort."

That's not inaccurate, but it minimizes the impact of this scandal. It's not as if this was just a couple of bad apples who got caught. The reality is more ethically questionable.

Follow-up by the Atlantic: "reporters at the company were for years not only permitted, but frequently and forcefully encouraged, to monitor Blomberg's terminal customers for news" ; "... he used the function to surreptitiously track the movements of the CEO of Fiat as he traveled across the United States."

https://www.theatlantic.com/national/archive/2013/06/bloombe...

Terminal customers also included news agencies, their competitors.