Is this intended for finding your market during customer development (before product market fit) or only for the growth phase?
Do people typically use their personal social media accounts, or create new ones for the company/brand?
Do people typically use their personal social media accounts, or create new ones for the company/brand?
The content you’re publishing doesn’t need to relate directly to your product. Of course, you want to show expertise in that area. But so long as the content is useful for your niche, you can go more broad with it. For example, you might do an interview with someone who produces another technology for your niche.
Generally people do create a page for the brand; but this can be just a repository for content. Personal accounts are – of course – more personable; but also they have much more organic reach on some networks – notably Linkedin. If you post something from your personal account and the same thing on your company page, more people will see the personal post (assuming zero sponsored post spend).