there's not much sense in defending these ads, whatever the deeper thought may have been .. upon viewing them, they were crass, not humorous and definitely not in the right taste.
"for all the talk about helping Tibet and saving endangered whales, we vote with our dollars in favor of ethnic food and fun excursions"
The real irony here is people's principles don't actually matter. People can't help themselves and will take saving $15 on a dinner millions of times over rather than offering it up to any of their principles or supposedly lofty morals. Mason discovered the real secret here which is it doesn't matter which moral road you're on people can't help themselves.
The reason people think these are crass is that they can't deal with the realization of their own moral corruption and hypocrisy. These commercials are a statement about the same people who are lambasting them. They got trolled and the more they rage the more they out themselves for the ruinous morally crippled savages that they truly are.