AOL is Buying The Huffington Post

The most interesting thought I've had since seeing this isn't the reasons behind the buy, but the timing behind the annoucement. Is it dulled because of the Super Bowl? Or has the three-four hour elapse of time post-event the perfect duration to make an announcement like this?

It seems like, if anything, it would be dulled when occuring in unison with the Super Bowl - but I can't imagine why a news network, one that thrives on page views - would ever choose a situation where they would get less attention.

But it is also possible that overall news page views skyrocket post-Super Bowl, so even if the mindshare is split, that half mindshare is much greater than the full mindshare at some other throwaway date ever was.

I think it's probably the latter. It's getting in right before the week's newscycle starts tomorrow morning.

The superbowl's huge, but I suspect people start "fresh" tomorrow since football season's over.

doyenne

That's actually the first time I've ever used the NY Times's dictionary function. Pretty neat.