Because it's presented without any explanation or context, and it's difficult to see how it could be reasonably estimated. The headline is literally false. Losing revenue, even if that estimate is accurate, is not correctly described as losing money. It's kind of how cops inaccurately report "street value" of confiscated drugs - see e.g. https://www.cjr.org/analysis/drug_bust.php
>The broader point of this story and others is that Amazon has a rampant counterfeit goods problem and they do little to nothing to ensure authenticity for consumers.
And this point is wrong, of course. If anything, they go too far - I've seen many victims of their overzealous enforcement and am one myself. There's been many lawsuits by companies that have been blocked from selling despite selling only authentic products. That's hardly consistent with them doing little to nothing.