The most surprising part of this story to me is that someone manages to make millions of dollars on bird feeders.
You can make millions on just about anything. It’s not hard. Making a healthy margin is something else entirely.
3P sellers don’t really care. If they make $5,000 on $1.5m in revenue it’s fine. They don’t do any real work. They are just middle men. They just try to do as much as possible. The item doesn’t matter, the customer doesn’t matter. If their is a listing and they can sell against it and make a few cents per sale that’s good enough.
Amazon has created a horrible race to the bottom model and they don’t care either because they benefit as well.