Interesting, thanks for sharing hadn't heard of them before. We're planning a subscription-based model where you would regularly receive a shirt or pair of pants every month, so more "passive" consumption over time to keep your wardrobe reasonably up to date going forward.

I think depends on the type of guy you are, myself and a number of guys I know aren't really into fashion and aren't super-fussy, but do want to dress reasonably well - just without effort. Trying to test now whether there's enough guys with that same attitude :)