Ask HN: Marketing SaaS to Universities?

I am looking into a possible idea I have for a SaaS business, but I don't have any experience marketing it. I know from plenty of reading here that I should focus hard on the marketing side of things more than the tech at first. Research and market fit is my primary focus right now.

That said, I was thinking about the idea, and it seems like universities would be my target market for the app. I was wondering if anyone here has any experience dealing with or marketing to universities for software? Any insights to share, or methods for going about pitching to them would be greatly appreciated!