Let's say a friend organizes a party and you go there. You don't pay for it, yet you enjoy what they did. Clearly, their organization of the party provided some value -- it's just not the kind of value you put a price on.
Look, of course you can insist on using a definition of value that is 100% tied to price by definition, but that's rather myopic -- and why are you using the word "value" in the first place then? You should just be using the word "price" instead, because that's what you mean.
The vast majority of use of the term "value" by people in practice attempts to capture some essence that goes beyond market price. For many goods, market price can be a decent approximation of this more elusive notion of value, but that's all it is: an approximation. Or a (leaky!) abstraction, if you prefer to think of it that way.
Heck, even in finance, it's not as simple as "value = price". For example, when analyzing firms you can look at market value vs. book value. Both can be thought of as "the value of the firm", but they're basically always different.