For the record, BBC news site has never had any ads. The content is fully paid for and financed by the British public through TV licensing fees. And they go the extra mile to not even appear promoting any products or companies in their reporting ("other companies doing X exist".)
OTOH, they do have a ton of trackers and other spy technology on their site. My uBlock Origin shows six blocked tracking domains. So even though BBC is not profiting from dislaying ads to visitors, they are still gifting their behaviour data to American tracking companies for free.