Interesting. I've never heard it in conversations about global proteins. I understand it's growing, but how big is the market currently in tons p.a.? Does it compete with the other proteins? Who are the major (public) players in the space?
I don't have a prediction if that will make total soybean consumption go up or down in this scenario. Substitution effects can be extremely difficult to predict.
Thanks for sharing though, it's quite interesting.