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They should follow the console model.

I think Facebook missed a big opportunity with the Quest. It should be $100 and have an app store where Facebook makes 30% on the software.

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Uh, what opportunity did Facebook miss? This is exactly what they're doing with the Quest. Yes, Quest isn't $100, but at $400 for full entry it is by far the cheapest 6DOF VR solution on the market. It is already sold at a loss, and its hard for 30% of app store sales to justify a $500-$900 (guessing) loss per unit at $100. Even with the most privacy destroying datamining and advertising I don't think Facebook could justify taking that big of a loss on the hardware. As components get cheaper Quest will price drop. This is one of the problems with VR market adoption. People essentially want cutting edge hardware, for nearly free, games for free, and don't want to be monetized in any other way, to the point that people complain about how evil Facebook is when they suggest you link a Facebook account to your Quest.

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