It started as an app for the University of Waterloo Facebook hackathon but it's taken off since then. We launched 4 days ago. We have seen decent growth. So what is it?

Adore.ly lets you adore a friend on your friendlist and your identity stays anonymous unless they adore you back.

We're looking for feedback on everything from interface, to troll and creep protection. Our questions are:

1) How do we keep growing? Is it launching features, or focussing on promotional stuff? 2) Do we focus on users or focus on monetizing? When do the priorities switch? 3) What are the challenges you think we face? 4) What do you like about the app? What don't you like?

Thanks guys for your feedback.