The design and UX is really nice. The launching page is also great especially with those promises about privacy etc.

Couple of issues: 1. "blockup popper", intentional? 2. Why do I need to submit the adore's email? I don't buy the explanation about traffic, it should work without it.

I don't really see the reason why somebody would use (or keep using) this service, there should be some deeper purpose and the adores would just act as easy actionables which would initially attract users and keep users active.

Edit: I read the "how does adore.ly work" and it makes more sense! You should explain this earlier. Well, I see it's there put I didn't get it.