My (and please feel free to take a pop at me) riposte is that Google is the single large Internet company that keeps encroaching into my privacy/life - but gives me enough carrot with each stick for me to forgive them. Yes, I'm being data-raped, but they're actually pretty open with it and provide me some use from this data. e.g. Years ago I was shocked at seeing that I was being tracked on the maps timeline. But, it meant I could identify that great restaurant I was trying to remember.
I had the option to turn off the tracking.. but well it's really useful. Then you see your last holiday came with free-tracking and your free-pixel photos inserted into a lovely timeline.. grinds teeth at the intrusion, but loves the nostalgic montage
They also have been successful in opening my wallet - no more youtube adverts for me (and yes, you can block them in the browser, but then that doesn't pay the creator). Also paid for Drive - originally that, drop-box or Onedrive flips coin - but best client, API for my NAS, could add backup for my Mum's PC.. It was better so I bit, but kept finding more useful stuff being added.
As a counterargument - "Facebook". I used to think it was magic, but every interaction annoys me. "Why don't you connect to these people???! - Because I've no idea who any of them are.
Ebay - Doesn't seem to offer me anything more, except more shite each time I try to use it. Expensive AliExpress at best.
Amazon - actually great for shopping, nice integration of third party stuff. Easily winner in cloud hosting - and great example of horizontal gubbins.
MS - Under Satya actually interesting once more - and as I was convinced they were going insane, proof that I've no idea what I'm talking about.