I've always wondered how non-spanish or even non latin american people can enjoy García Márquez. His books display great usage of the language and are full of historic references. I personally enjoyed his work after having read a lot of other books (expanding my vocabulary) and only after learning colombian history and not before

PD: Before becoming a nobel laureate writer, he worked as a journalist for a newspaper. In my university we studied one of his articles in depth, as they were beautifully written.