Which is the exact problem with it. I don't particularly like the term but it is essentially a virtue signal i.e. I am telling you to care about this because I am a good person.
It is a form of slacktivism (https://en.wikipedia.org/wiki/Slacktivism).
> They do, however, act as a way to advertise the issues—this article being an example of how using a license like that causes people to publicise and maybe think about your issues.
In my experience I find that it actually accomplishes the opposite. For many people there is enough politics in everyday life whether this is internal company politics, their local community or the maelstrom of national and international politics. People become burned out by it and then tend to resent it.