There’s also the fact that google recently forced Javascript and specific browsers to be used in order to be able to login. So I was locked out of my account for a while until someone discovered that the “rules” are a little more lax for Firefox useragents.
To add to this: I’m certainly no Microsoft fanboy but the best login I have experienced (in my life I think) is AzureAD with SAML. It seems to use Kerberos silently in the background to do saml handshaking. It’s truly seamless and very fast.
Even if I’m logged in to outlook from office365 (from a non-enrolled computer) I won’t even be presented with another login screen. I’ll just be logged in like “magic”.