Seems like a step towards what China is up to with their social credit score concept. I can see this would be useful from a safety/business risk perspective, but have concerns as to what this means from a personal perspective. Who draws the line between what's good and bad, and how does this take into account people change? IE., what was on my facebook feed 10 years ago has no relation to who I am today.
Agreed, people change; what you did 10 or 5 years ago may not be a good representation of who you are today.