The Impossible Whopper tastes so much like I remember regular Whoppers tasting that I nearly went back to the counter to double-check that they hadn’t given me the wrong one. Main diff: absolutely no gristle/other weird bits you’ll occasionally encounter in ground beef.

So an excellent ground beef substitute for “utility” use. Nobody’s buying a fast food hamburger to savor the delicious, high-quality beef or as part of a carefully-planned fitness and nutrition strategy.

Can’t wait to see how the pork variant works out.