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> Why are beyond/impossible not investing in a healthier alternative

Healthy vegan meat substitutes are a crowded space.

Impossible and Beyond went for flavour and price with mass distribution, a novel market segment.

I have to disagree - till the products actually made it to the shelves, where nutritional analysis revealed how unhealthy beyond/impossible truly were, they conveniently left out these bits in their messaging. It wasn't an accident that their marketing paired "tasty" and "vegan", which to any casual observer screams "healthy & tasty"

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