Yes. Same deal with Eggs, and why they have all the candy at the registers. And why they rearrange the store occasionally.
That and using stacks of items as road blocks in the aisles to slow me down in front of higher-margin items. They don't need roadblocks with my pokey-shopping neighbors who stand in the middle of the aisle and stare at the two boxes of white-label pasta in each hand, attempting to calculate in their heads which one is the cheapest per noodle (my dad and grandmother being chief offenders here) all the while completely oblivious to my nasty glares because I just want to get past them so I can get to the sauce and move on.