Project Zero – Policy and Disclosure: 2020 Edition
googleprojectzero.blogspot.com
googleprojectzero.blogspot.com
The rationale is to eliminate disincentive for rapid patching: previously, vendors had an incentive to hold their patch until the end of the embargo period, because patch release terminated that embargo. That's no longer the case: vendors can now patch right away, and use the remaining embargo days to evangelize the patch.
In addition, vendors can now patch iteratively, getting a hotfix out without disrupting the embargo and following up with a comprehensive or systemic patch later.